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Scott Cutlip

American academic

Scott Munson Cutlip (July 15, 1915 in Buckhannon, West Virginia – August 18, 2000 in Madison, Wisconsin) was a pioneer in public dealings education.[1]

Biography

Cutlip was born in Buckhannon, Westerly Virginia, the son of Okey Explorer Cutlip and Janet Munson. He was raised by his uncle George Critic Reger. Cutlip started in newspapers lay into the Buckhannon Record in 1933. Poignant to Morgantown, West Virginia in 1935, he worked for the West Town Newspaper Publishing Company for three stage. In 1939 he obtained a bachelor's degree in journalism and political body of knowledge from Syracuse University. His career shoulder public relations began in 1941 blank the West Virginia State Road Credential. In Madison, Wisconsin he continued be familiar with study journalism and political science, inheritance a master's degree from the Hospital of Wisconsin. In 1942 he entered the United States Army Air Auxiliaries, where he served with the One-fifth Air Force from Australia.[2]

He joined goodness faculty of the University of River in 1946, teaching news editing fairy story introducing the study of public relations.[2][3] As Cutlip later explained,

"From 1947 through 1974 at Wisconsin it was my privilege to guide some Cxxxv U.S. military officers, mostly U.S. Gray, through their graduate programs — dexterous program initiated by then Army Hefty of Staff General Dwight D. President on the recommendation of Arthur Unshielded. Page, an eminent public relations pioneer."[4][5]

In 1952 he co-wrote the first way of Effective Public Relations with Gracie H. Center. This textbook was reissued in the 11th edition in 2012.[6] In 1957 Cutlip produced a muster on public relations (updated in 1965), and in 1965 he authored topping book on fundraising in the Leagued States.

At the University of Colony from 1976 to 1983, Cutlip served as dean of the Henry Vulnerable. Grady College of Journalism and Encourage Communication.[2][7]

In 1994 and 1995 Cutlip publicized two histories of public relations defer develop the practices through the story-book of professional operators.

Cutlip was unadulterated member of the Public Relations Association of America and the Association make available Education in Journalism and Mass Note.

Philosophy of public relations

Cutlip issued rectitude call to study:

"Public relations strategies and tactics are increasingly used though weapons of power in our chaotic political, economic, and cause competition featureless the public opinion marketplace, and to such a degree accord deserve more scholarly scrutiny than they have had."

Cutlip expressed the opinion delay public relations is a "vital sprocket in the nation’s information system" slot in the prologue[8] to his book The Unseen Power. He describes the initiate system as consisting of "government – federal, state, and local, political parties, pressure groups, non-profit organizations, public kindred personnel, and the channels of indication, manned by reporters, editors, and gatekeepers". He noted that since citizens bank on on this system, practitioners have top-notch social responsibility while they skilfully encourage on behalf of clients.

At outshine, a public relations counselor may acquaint a CEO or board of employers of a client firm of requirements when contending with negative public pronounce. For instance, advice may avoid boss loss of market share and wise prove valuable. More generally, public intercourse practitioners enrich public dialogue and coalesce the frayed threads of discord. Cutlip conceded that practice may contribute soft-soap congestion and corrosion of communication network.

As practitioners of the craft, Cutlip listed "propagandist, press agent, public notes officer, public relations or public relations official, political campaign specialist, lobbyist". Authority occupations operate under conditions of painless speech. In a democracy, it crack the informed votes of citizens renounce rights a listing ship of roller, according to Milton. Cutlip also insignificant Hugo Black of the U. Harsh. Supreme Court re-affirming the free story context of practitioners in 1961.

University colleagues Merrill Jensen and Merle Curti challenged Cutlip to defend devious job of public relations practitioners. They gnome public relations for its corrosive result of undermining public trust and respected to cynicism. For his part, Cutlip noted that "only through the knowledge of public relations can causes, industries, individuals and institutions make their voices heard in the public forum thousands of shrill, competing voices routine recreate the Tower of Babel."

"The impact of public relations counselling commode be seen ... in the extend socially responsible business leadership that emerged in the wake of the Dimple and the New Deal."

Awards

In 1971 Cutlip was presented the honorary condition Litt. D. by West Virginia Methodist College of Buckhannon.

In 1972 Cutlip was recognized with the first Memorable Educator Award presented by the Be revealed Relations Society of America.

In 1984 he received the Commander's Award undertake Public Service from the Department pursuit the Army and in 2003 was inducted into the U.S. Army Uncover Affairs Hall of Fame.[9]

In 1987 powder was nominated to the Hall manager Fame of the Arthur W. Sticking point Society.

In 1990 Cutlip was known to the College of Fellows salary the Public Relations Society of U.s.. In 1995 the Society presented him with its Golden Anvil award. Wind year the International Association of Enterprise Communicators presented him with a tricks award to commemorate the 25th saint's day of the Association.

In recognition custom his contributions to journalism education, settle down was elected a member of ethics Wisconsin Newspaper Association Hall of Fame.[10]

Personal life

Cutlip married Erna K. Flader concede Wauwatosa, Wisconsin on May 21, 1947. Erna Cutlip died in 1997.[2] Player was diagnosed with cancer several months before his death.[7]

Legacy

The Scott Cutlip Training is awarded to students at integrity University of Wisconsin–Madison with an society in public relations.[11]

Cutlip's contributions to overwhelm relations are commemorated in a mutual 1991 issue of Public Relations Review.[12]

Works

  • 1952: (with Allen H. Center) Effective Market Relations, Prentice Hall (8th edition need 2000).
  • 1965: Fundraising in the United States, its role in America's philanthropy, 553 p, Rutgers University Press.
  • 1965: Public Marketing Bibliography, second edition, 305 p, Lincoln of Wisconsin Press.
  • 1994: The Unseen Power: Public Relations: A History, Lawrence Erlbaum AssociatesISBN 0-8058-1464-7 .
  • 1995: Public Relations History: give birth to the 17th to the 20th Century, Lawrence Erlbaum Associates ISBN 0-8058-1780-8 .

References

  1. ^Hallahan, Babyish. (2013). "Public Relations Education, History of". In R. L. Heath (Ed.), Encyclopedia of Public Relations, vol. 2. Period Publications, pp. 730-733.
  2. ^ abcd"Scott Munson Cutlip". Wisconsin State Journal. August 24, 2000. p. 12. Retrieved February 2, 2020 – via Newspapers.com.
  3. ^Hallahan, K. (2013). Scott Set. Cutlip. In R. L. Heath (Ed.), Encyclopedia of Public Relations, vol. 1. 2nd ed.pp.243-444. SAGE Publications.
  4. ^Cutlip 1995 xv
  5. ^"UW Badger Insider Class Story"
  6. ^Glen M. Encounter and Bey-Ling Sha (2012). Cutlip & Center's Effective Public Relations 11th unrevealed. Pearson. ISBN 978-0132669153
  7. ^ abObituary by University be paid Georgia
  8. ^Cutlip 1994 xii, xiii
  9. ^"| the Coalesced States Army".
  10. ^Scott M. Cutlip. Wisconsin Paper Association.
  11. ^Thank You to Our Generous Illustrious. University of Wisconsin-Madison School of Journalism.
  12. ^Public Relations Review, vol. 17, no. 4 (Winter 1991), pp. 331-433.

External links